In the fast-paced world of quick-service restaurants, automation is crucial. A voice that aligns perfectly with the brand identity, creating a pleasant, engaging, and efficient user experience, is essential. Establishing a robust design system that serves as the foundation for voice automation processes is key to drive innovation.
A brand-aligned voice is essential to enhance customer interaction and reinforce brand identity. I created a unique voice brand that resonates with customers, supporting and triggering engagement. By establishing a comprehensive voice brand design system, I enabled teams worldwide to collaborate seamlessly, initiate new research, and develop innovative designs.
For KLM Royal Dutch Airlines developing a strong voice brand for customer service channels and voice products was paramount. I crafted a voice brand that reflects their heritage and strong brand associations, resonating deeply with customers. A brand voice that's customizable for various contexts, dialogues, and use cases, ensuring a consistent and engaging experience across all interactions.
For Flitsmeister, my team and I focused on developing a comprehensive sonic brand identity and design system to enhance driver-app interactions. We crafted purposeful sounds for navigation, errors, safety notifications, and alerts, ensuring each interaction is intuitive and effective. Every sound supports seamless communication between the driver and the app, reinforcing the brand identity while prioritizing safety and user experience.
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